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VORTICE transforms itself and its Brand too 威特奇和其标识的蜕变!
陌肖      2021-09-29     来源:     浏览量:29460

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September 3rd, 2021. VORTICE presents today the new Company Brand.

2021年9月3日,威特奇推出全新的公司标识。

A strong visual symbol of change which confirms a strategic process undertaken more than 10 years ago and which has led the company from Tribiano (Milan), founded in 1954 by Attilio Pagani, to transform itself from a typically Italian entrepreneurial reality into a Managerial and Multinational Group which has been able to evolve whilst preserving its origins.

这个重大的视觉标识的变化确立了从十多年前开始的战略路线,并引领这个在1954年由Attilio Pagani先生成立的特里比亚诺(米兰)公司,从一个的典型的意大利实体转变为一个保留其历史起源的管理型跨国集团。

The year 2010 marks the start of this journey with the acquisition of LORAN, now VORTICE INDUSTRIAL, followed by the opening of VORTICE LATAM in Central America in 2012 and VORTICE Ventilation System in China in 2013. In 2019, with the takeover of the Spanish company CASALS, it further expands this industrial development plan which has seen the 160 employees of 2009 become more than 400 worldwide.

2010年标志着这趟旅程的开端,2010年收购LORAN(现威特奇工业), 接着2012年在中美洲成立威特奇拉美分公司,到2013年在中国成立涡风通风系统(常州)有限公司。2019年,接管了西班牙CASALS公司,更进一步的拓展了工业领域的计划,也将2009年的160名员工扩大到全球400多人。

"In a moment of restart as the one we are experiencing now, the new Brand is strongly symbolic for us and consistent with the deep metamorphosis we have put in place in these years, expanded with the acquisition of CASALS, as per September 3rd 2019", underlines Andrea Sacha Togni, President of the Group. "A restart with the wish not to stop and to look to the future with positivity and hope. VORTICE is an international Group of Professionals, but above all of men and women who have pulled themselves together in these months and continued to work with resilience and consistency."

“就像我们正在经历的疫情后重启时候一样,新的标识对我们来说具有强烈的象征意义,也符合我们在这些年中做出的深远变化,正如2019年9月3日,我们收购CASALS。” 集团董事长Andrea Sacha Togni先生强调道:“带着不停歇的脚步、积极与希望展望未来,重启篇章。威特奇是一个有着专业人员的国际团队,他们也是在这段时期里紧紧地团结在一起,保持韧性,协同工作的男士和女士们。”

VORTICE is now present on world markets with the widest and most complete range of products in the Ventilation and Air Handling sector, boasting a Catalogue ranging from Residential to Commercial and Industrial Fans, roof-top and Air-handling Units, Air Purifiers and Sanitizers, Controlled Mechanical Ventilation machines and Smart Home devices.

目前,威特奇在全球市场的通风和空气处理领域里,拥有最广泛最完整的产品系列,从民用,商用,工业, 屋顶和空气处理机组,空气净化和卫生洁具,机械通风和智能家居设备。

Over its 70-year history, the VORTICE Brand has undergone a number of revisions and modernizations which have never altered its distinctive feature: the pictogram, which is the visual representation of the name.

在近70年的历史中,威特奇品牌实现了众多的改变和现代化,但从未改变的是其独特的象形图,这是名字的视觉表现。

This link between the shape and the name has contributed to the strong recognisability of the company Brand so as to be considered a visual heritage of the history of the industry in the sector and of Italy in general. For this reason every change has always been the subject of great consideration.

名字和图形的联系让公司品牌具有很强的辨识度,可以说它被视为意大利通风工业领域的一个视觉历史遗产。正因此,每一次的变化都是对主题的深刻思考。

"The new Brand is characterised by the lightening of certain graphic features which makes it easier to read and identify, in line with an increasingly digital world", says Riccardo Facci, the Designer who worked on the restyling of the VORTICE Brand. "We have maintained the identifying features, transferring to the new Brand all the value generated  over  many   years  of   presence  on   the  market,  making   it   a   more contemporary one."

“新的标识的特点是对图形特征作了一些减轻,在日益数字化的世界中,简化图形更易阅读和识别”,威特奇新标识的设计师Riccardo Facci说, “我们保留了识别的特征,改版了标识,继承了多年来在市场上创造的所有价值,使其更具现代性。”

Since the 1960s, sensitivity to Design has always distinguished the company: Marco Zanuso and Francesco Trabucco are two examples of internationally renowned Designers who, over time, have signed VORTICE products which have become true icons of Made in Italy.

从60年代以来,设计的敏感性是我们公司的特点,Marco Zanuso and Francesco Trabucco 是两位国际知名设计师,他们给威特奇设计的产品都成为了意大利制造真正的标志。

Who is VORTICE S.p.A.?

VORTICE S.p.A是谁?

Market leader, VORTICE S.p.A. is active in the Design, production and distribution of Air Treatment products. Through its own Companies or Local Distributors, it operates in more than 90 Countries worldwide and has a wide range of products for the residential, tertiary and industrial Sectors: from the timeless Fans and Ventilators to Air Conditioners, Purifiers, Fan heaters, Heat recovery Units for high performance buildings and Air handling Units.

VORTICE S.p.A(威特奇意大利),在空气处理产品的设计,生产和销售的市场领域里是领导者。通过自营公司和当地经销商,它在全球90多个国家运行着, 为住宅,第三产业,工业领域提供广泛的产品:从永恒的换气扇,通风机到空调,空气净化,暖风机,高性能建筑使用的热回收机组和空气处理机组。

Who is FACCI & POLLINI?

FACCI & POLLINI 是谁?

Facci & Pollini is a communication Agency with over 25 years of activity on the Italian and international market. In its portfolio are important projects for well-known Brands of the Italian Industry (Ferrari Auto, Vortice, Benetton, Riello, Geox, Bormioli, etc.), for Institutions (Presidency of the Council, Expo 2015, Vinitaly, Confindustria,etc.) and for international Companies (Dior, Caron, Haier, Castorama, etc). Many are the Brands which have appointed Facci & Pollini for the restyling of their Brand over the years, for example such names as Riello, Veronafiere, Inglesina, Beretta and others.

Facci & Pollini是在意大利和国际市场上活跃了25年多的一家公司。它重要的代表作有知名的意大利工业品牌(法拉利,威特奇,贝纳通,利雅路,健乐士,波米欧利等等),体系(理事会主席,2015世博会,葡萄酒展,意大利工业联盟等等),国际公司(迪奥,卡朗,海尔,Castorama等等)。很多公司让Facci&Polloni重新设计他们的品牌,如利雅路,维罗纳展会,英吉利那,贝瑞塔等等。

THE EVOLUTION OF THE VORTICE BRAND OVER THE YEARS

品牌标识的演变

1954

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1959

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1969

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From 1974 until today 

1974年至今

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From Sep.3, 2021

从2021年9月3日起

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